Tuesday, 14 June 2016

The Growth Of The American Food Network

By Scott Nelson


This is a basic cable and satellite television channel that was operates both in the and other parts of the world airing food and cooking related programs . It was among the first international television channels that had programs related to cooking. The American Food Network has been having an increasing viewing and by 2015 America alone had over 96 million viewers.

With its formation in the early 90s, it had its original name changed from the TV Food Network to their current name. There are two groups which own this channel; Scripps Network Interactive, which owns 70% and being responsible for managing the day to day activities of the channel and 30% by Tribune Cable Venture.

In ensuring a maximum relevance to their audience, their programs are primarily categorized into two; Food Network in the kitchen always aired during the day dealing with cooking techniques and recipes and Night time show, which is a series of programs aired at night on food related entertainment.

For the programs that are aired during the days, the viewers can sharpen their cooking skills through being given tips by respected chefs who host these programs. Recipes of different kinds of foreign foods are always showcased. This enables their viewers to have a taste of other cultures.

Apart from learning of different recipes, there are programs which teach on local ingredients. Through these skilled chefs, the viewers are impacted with new skills of preparing their shared meals, which they have been eating for many parts of their lives, using different approaches hence making them more appetizing.

The viewers of their programs have been changing over the years with most of those watching them these days not interested in cooking the meals but because of their like for healthy foods. This is why the management opted to increase the number of other food-related programs which are aimed at entertainment and not cooking which are the ones aired at night.

Of the many entertainment programs aired, cooking competition programs are the most watched. In most cases it involves several cooks who have are expected to prepare a food kind of their choice using the ingredients that will be provided for fixed periods of time. A selected jury is there to give a verdict of who was the best and receives a prize.

These competitive programs had managed to amerce large viewers including men who were represented by very few of their kind. This has been due to the fact that they introduced documentaries on the culinary arts and reality shows that showcase foods and cooking. Owing to this, the management opted to increase the number of such programs. Such programs included it, Star guy, Guys Grocery Games among many others and by 2015 they have 16 such programs compared to only 2 in 2005.

This is mainly attributed to their daily increased viewers who have been attracted more to this channel since the introduction of reality show and documentaries on food and cooking. Their product extension programs have also enhanced their continued market which has always been sky rocketed. One of them is the developing of a video game for their young fans and also having other sister channels.




About the Author:



No comments:

Post a Comment